Spark Session

You're a solo business owner with an exciting course idea.

You want to turn your expertise into an online course, but you don't know where to start.

Should you validate? What content should you include? What about marketing?

You need a strategy and a helping hand. You need a Spark.

Your Spark Session will give you a clear path forward so you can finish your course.


  • 60-min initial Discovery Call to discuss your challenges and course idea
  • A high-level outline to help you define what to include in your online course
  • A 2-page Audience Activation Plan to help you validate your course idea & engage your audience
  • A checklist of the step-by-step actions to take next
  • 30-min follow-up Q&A call to review your action plan 
  • A recording of our calls


  1. Click the button below to apply.
  2. You'll receive a link to sign a simple contract, book our initial Discovery Call,and complete payment.
  3. You'll have 72 hours to complete your homework (the Spark Your Biz Questionnaire) and send me any existing course materials. 
  4. On our Discovery Call, we’ll dive deep into your answers and goals.
  5. Next, I'll begin working on everything covered in the "What You Get" section.
  6. Within 5 business days, I’ll send you an email with a link to schedule our 45-min follow-up call and review your action plan, outline and checklist (which are yours to keep forever). 
  7. After the follow-up call, my inbox will be open to you for 1 week for questions.



Janelle was very thorough going through my course and providing me with incredibly valuable feedback on what worked and what didn’t, and how to improve it. Moving forward she’s given me a detailed outline of what steps I can take to improve the next incarnation of my course. I’d highly recommend!
— Darlene Hildebrandt,

Who this is for:

  • Solo business owners (or small teams) who have a working website
  • Business owners with an email list of 250 - 1000 subscribers
  • Business owners who need help getting started, esp. validating your idea and outlining your course.

Who this is not for

  • Business owners without a website
  • Business owners who are not willing to take action and work hard
  • Business owners who are not ready to invest in their business
I would definitely recommend working with Janelle because you get both a structured environment and a flexible approach based on your specific needs. This NEVER felt like a cookie-cutter discussion.
— Pedro Cuencas,





About Janelle

Hi, I'm Janelle Allen. My mission is to help small businesses create online courses that improve learning results, increase revenue, and boost authority.

I have a Masters of Science degree in Instructional Design with over 8 years of curriculum design experience for colleges, corporations & small businesses.

I also love deejaying and eating tacos. But not at the same time. That's messy.



2 spots left for December 2017

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