Here are my favorite tools to start & run your online course business. 

(Heads up: There are some affiliate links on this page. I only share products that I've personally used. Also, most of these offer you a free trial so you can test the waters. If you decide to click, you'll be supporting Zen Courses. Thanks!)

Currently Reading


by Gino Wickman

I've had this one for about a year and finally dug in. It's a game-changer. You're not just creating a course, you're building a business. Traction will help you focus your vision and create a plan to achieve success, whether you sell courses or services. 

Click here to grab your copy on Amazon.


Course Platforms



Tired of spending money on a bunch of tools? Simplero gives you online courses, membership sites, landing pages, advanced marketing automation, & more.

I've personally used Simplero on a client project and was pleasantly surprised at its capabilities. Click here to start your free trial.


Thinkific is my #1 online course platform recommendation. They've been around the longest and have the most learning features for your students. Oh, and did I mention their amazing support?

Want the best teaching and learning features? Go with Thinkific. Click here to give them a try! 


Podia (formerly Coach) is the new kid on the block. Podia's mission is to help you sell memberships, digital downloads, and--yep--online courses.

While they're light on learning features, they make up for it with great design, usability, & support. 

Check out Podia out today!

Email Service Providers



If you have more than 1k subscribers OR sell several products, go with Drip. 

Drip has it all: advanced marketing automation, in-depth reporting, and great support.

Plans range from Free to $99/mo

Click here to start your trial!


If you have less than 1k subscribers OR want a solution specifically for bloggers, look no further than ConvertKit

You'll get access to tagging, multiple opt-in forms, and more.

Plans range from $29/mo to $79/mo

Sign up here to get 1 month free!

Landing Pages

Leadpages is the only tool I use for landing pages and pop-up opt-in forms. They have tons of professional designs for your landing pages. And now you can even accept payments directly in Leadpages. Highly recommended! 

Click here to get a free 14-day trial.

Webinars & Workshops


Crowdcast is my number one choice for webinars and workshops. Period. And I've used nearly a dozen. Plus their customer support is amazing. It's paid, so if you're looking for a free webinar solution, consider Google Hangouts. The engagement features built into Crowdcast will be a game-changer for your webinars and workshops. Check 'em out!


If you're looking for a non-browser based video conferencing solution, you can't go wrong with Zoom. It's got tons of education features, like breakout rooms and whiteboards. It works well in low-bandwidth situations. Plus the pricing is incredibly reasonable.

Quizzes & Surveys



Typeform makes surveys simple to create and fun to use. You can use Typeform for quizzes too. And questionnaires! And creative stories! Plus, there's a free plan.


Interact is a new tool I've been testing and so far I'm a fan. Want to create quizzes and embed them in your courses? You can do that. You can also use it to create quizzes to generate leads & grow your list.  

Click here to check it out!

Screencasts & Video Editing


If you need to create screencasts, animations or edit your videos, Screenflow is my #1 recommendation. It's incredibly easy to use and directly exports to YouTube and Wistia. At $99 it's a steal. (Mac only)


Another option for screencasting and video editing is Camtasia. It's a bit more pricey ($199), but it also has more features, like green screen. There's a free trial too. (Mac & Windows)



If you find yourself offering a combination of courses and services like I do, you probably need a tool for managing all your clients, packages, invoices and payments. I Dubsado for that and love it. Before Dubsado, I felt like my processes were all over the place. Now they're just in one place.

Click here to check out the platform and save 20% off your first month!

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