Here are my favorite resources to run your online education business.
(Heads up: There are some affiliate links on this page. I only share products that I've personally used. Also, most of these offer you a free trial so you can test the waters. If you decide to click, you'll be supporting Zen Courses. Thanks!)
by Ruth Colvin Clark
You want to create a course or coaching program that gets results, right?
In Building Expertise, you’ll learn research backed instructional methods to do just that. This book is packed with data and information to help you apply, not just read. Definitely one to add to your bookshelf!
Tool of the Month
Did you know you have multiple segments in your audience, each with different needs? But your messaging only speaks to one. How do you personalize your message to speak to each segment? With Right Message.
Right Message allows you to personalize the messaging on your site, so you can connect with each audience segment, get more leads, and convert more sales.
Email Service Providers
I’ve tried all of the major Email Service Providers and ConvertKit is the only one I recommend for course creators. Need forms? Check. Need automation? Check. Landing pages? Check. Look no further than ConvertKit for your email needs!
Plans range from $29/mo to $79/mo
Sign up here to get 1 month free!
Webinars & Workshops
If you're looking for a non-browser based video conferencing solution, you can't go wrong with Zoom. I use it for all of my client meetings and group sessions. It's got tons of education features, like breakout rooms and whiteboards. Plus the pricing is incredibly reasonable.
Quizzes & Surveys
Typeform is my #1 tool for quizzes and surveys. I use it for audience feedback, online course quizzes—you name it. Typeform integrates with all major email service providers, plus they have free & paid plans for you to choose from. It’s a no-brainer in my book.
Screencasts & Video Editing
If you need to create screencasts, animations or edit your videos, Screenflow is my #1 recommendation. It's incredibly easy to use and directly exports to YouTube and Wistia. At $129 it's a steal. (Mac only)