Here are my favorite tools to start & run your online course business. 

(Heads up: There are some affiliate links on this page. I only share products that I've personally used. Also, most of these offer you a free trial so you can test the waters. If you decide to click, you'll be supporting Zen Courses. Thanks!)

Favorite New Tools


I just made the switch to Drip and I love it!  After my last email provider failed to send some emails, I needed a tool that just worked. I needed a tool that could handle advanced automation & segmentation. Drip checks all of these boxes. Plus, they've been doing marketing automation longer than anyone else. Oh, and did I mention they're now part of Leadpages? Click here to check Drip out for free! 

Currently Reading

Design for How People Learn (julie dirksen)

This is my favorite book on Learning Design. It sits on my desk & I highly recommend that it sit on yours too if you want to create world-class courses.

Click here to grab your copy on Amazon.


Hosted Online Course Platforms


Thinkific is the most well-rounded platform available. They've been around the longest and have the most learning features on the market. Oh, and did I mention their amazing support? Check 'em out. 


Coach is a new platform that's not just for online courses, but for building your online business. Easy to use. Outstanding support. Check Coach out today to see what all the excitement is about.

Email Service Providers



If you're starting out or don't plan to use content upgrades, go with Mailchimp. For only $10/mo, you can create an email course and grow your list. 


If you've outgrown MailchimpConvertKit is a great option. You'll get access to tagging, multiple opt-in forms, and more. Sign up here to get 1 month free


I just switched to Drip & couldn't be happier. If marketing automation and a strong API are important to you, go with Drip. Click here to get started for free.

Landing Pages

Leadpages is the only tool I use for landing pages and pop-up opt-in forms. They have tons of professional designs for your landing pages. And now you can even accept payments directly in Leadpages. Highly recommended! 

Click here to get a free 14-day trial.

Webinars & Workshops


Crowdcast is my number one choice for webinars and workshops. Period. And I've used nearly a dozen. Plus their customer support is amazing. It's paid, so if you're looking for a free webinar solution, consider Google Hangouts. The engagement features built into Crowdcast will be a game-changer for your webinars and workshops. Check 'em out!


If you're looking for a non-browser based video conferencing solution, you can't go wrong with Zoom. It's got tons of education features, like breakout rooms and whiteboards. It works well in low-bandwidth situations. Plus the pricing is incredibly reasonable.

Quizzes & Surveys



Typeform makes surveys simple to create and fun to use. You can use Typeform for quizzes too. And questionnaires! And creative stories! Plus, there's a free plan.


Interact is a new tool I've been testing and so far I'm a fan. Want to create quizzes and embed them in your courses? You can do that. You can also use it to create quizzes to generate leads & grow your list.  

Click here to check it out!

Screencasts & Video Editing


If you need to create screencasts, animations or edit your videos, Screenflow is my #1 recommendation. It's incredibly easy to use and directly exports to YouTube and Wistia. At $99 it's a steal. (Mac only)


Another option for screencasting and video editing is Camtasia. It's a bit more pricey ($199), but it also has more features, like green screen. There's a free trial too. (Mac & Windows)



If you find yourself offering a combination of courses and services like I do, you probably need a tool for managing all your clients, packages, invoices and payments. I Dubsado for that and love it. Before Dubsado, I felt like my processes were all over the place. Now they're just in one place.

Click here to check out the platform and save 20% off your first month!

Back To Top↑