I’ll get right to it: this year was great professionally, but extremely difficult personally. I’m not good at telling half-truths, so I’ve chosen to share both sides, instead of curating only the work stuff. Here’s what went down:
Every successful course creator I've ever worked with or interviewed has told me the same thing: "I asked people what they were struggling with and created a solution."
There's a reason none of them said, "I asked people what they wanted."
There’s a lot of competition out there for online courses. What makes a course so attractive that people will pay more for it than other alternatives?
All my life I’ve been called a truth-teller. At times, I’ve tried to shy away from telling the truth when asked, because I learned pretty quickly that it can make people uncomfortable.
But shying away from who you are never works.
This post is something that I’ve been mulling over for a while. And it’s gonna make a few people uncomfortable.
“Instructional Design is all you need." -John Lennon
Okay, fine. Lennon didn’t actually say that.
Which is a good thing because…
When I first pivoted from creating courses for colleges and corporations to serving entrepreneurs, one of my readers reached out for help designing her online course. We’ll call her Laura.
Laura is a therapist and a writer. She has a thriving audience who love her emails.
Because she was constantly getting questions from her audience, she figured an online course was the logical next step to teach them about therapy.
And that’s where we made our first mistake.
Have you ever had a conversation with someone who said they were hungry, but couldn’t tell you what they wanted to eat if their life depended on it?
It goes something like this…
When one of my former clients (let’s call him Bryan) reached out to me about a new program he was running, he was frustrated.
He’d sold a high-ticket, high value program, but wasn’t happy with the results his learners were getting. In fact, a couple of them had started grumbling about not getting their money’s worth.
(Sidebar: I love working with clients who give a damn.)
Bryan wasn’t just frustrated; he was stuck.
A couple nights ago I stumbled upon an IndieHackers interview with my friend Paul Jarvis. If you don’t know Paul, he’s been crushing the online business game for years. But he also has a very unconventional perspective on business…