learning styles

Why I Don't Believe in Learning Styles Anymore

Why I Don't Believe in Learning Styles Anymore

A while back I listened to Pat Flynn’s podcast episode with Derek Halpern about selling. In the episode, Derek explains his POD technique for writing sales copy. But before he described his framework, he said something that I had never heard anyone else say out loud: you don’t just have one target customer, you have multiple.

Derek was right. (You have customer segments.) And yet, countless Internet gurus spread the myth that you have a single ‘customer avatar.’

(Sidebar: there is a good reason why people tell you this but it sends us down a rabbit hole, so let’s ignore it, k?)

The same is true with learning styles. They’re a myth. At best, they're an outdated theory on how we learn.

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