email marketing

How systems supercharge your growth 🚀

In the past two posts I’ve mentioned automations & systems and how they help you to stay on top of your email marketing when you have a million other things to do in your business.

But maybe you’re wondering what systems are (and how they can help your business)?

If so, you’re not alone. 

Last week, on a whim, I sent out a very personal tweet about the time I hit a wall in my business and shut everything down for three months to focus on systems and email.

Tweet sent, I closed my laptop and went to workout.

Then something strange happened…

The key to emailing your list consistently

How do I send out consistent email posts while doing all the other things my business needs? 

Have you ever asked yourself that question?

If you offer services or have a day job, I’m betting the answer is yes.

Consistency is hands down the hardest part about running an email list--especially when you start to grow. 

In his book Influence: the Science of Persuasion, Robert Cialdini calls consistency the "hobgoblin of the mind" because it's deeply connected to trust. 

And trust is a big deal.


Why I’m Moving My Email Course Away from Mailchimp

These days I live my online life by three guidelines:

  1. Never code unless there is absolutely. no. other. option.
  2. Choose tools that make my life easier and help me avoid future pain
  3. Always keep it real (what the kids call “keeping it 100”)

What the heck do these rules have to do with email courses? I'll explain at the end of this post. For now, let’s talk about my misadventures with Mailchimp and how it can help you.

Back To Top↑