When I launched my first course here on Zen Courses, I didn't have a clue about how to get testimonials. So I decided not to worry about it.
That was a huge mistake. I didn't hit my sales goal and, looking back, I know that a lack of testimonials was a big factor.
It took me a long time to figure out how to leverage specific strategies to get testimonials for courses (and other digital products). Here's what I wish someone would have told me way back when.