The story I've never shared with you

2015 was the worst year of my life as an Instructional Designer.

My agency tanked. I had to fire loyal employees. And I was down to one client.

For years, I’d been designing courses as a 3rd party vendor, creating solutions for my client's customers (usually colleges and universities).

For years, everything was wonderful.

Profits were in the multi-six figures. Employees and contractors enabled me to live the location independent dream--working from cool cities like Kauai, Toronto, and Amsterdam. Life was good!

Until I accepted the project from hell.

Have you ever had a gut feeling that SCREAMED 'Don't do it!' then promptly ignored it?

Before I took that project, I’d turned it down twice. But eventually I said yes.

That project ended up being the poster child for bad online course creation:

  • we had no direct access to the learners, (instead, we were asked to blindly create content)

  • and the client was more interested in making money than building a course that worked

After that experience I swore that I would NEVER create another online course that wasn’t learner-focused.

So, in 2016, I took everything I knew about online learning and only worked with clients who wanted to change lives. Along the way I created a specific process for mapping out a learner-centered online course.

But not just any process--one that would help online entrepreneurs map their content and market their course.

The results were amazing. But don't take my word for it:

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For the past year you've asked me to go deeper into Instructional Design: to share my process.

Now, I’m going to pull back the curtain for the first time ever and share it all with you.

You’ll learn:

  • The best methods for validating your online course before you create it

  • The exact process I use to create learner-centered content

  • How to organize your course and know what to create (and what to leave out)

  • Advanced strategies to make your content more engaging & actionable

  • The marketing process I used to make thousands of dollars for my first course launch (without a social media strategy)

What Do You Need to Do?

Just enter your info in the form below if you want to learn more.

Afterwards, you’ll get free lessons via email so you can apply the process to your own courses. You’ll also get a chance to ask me any questions.

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