If you’re a freelancer or consultant, you probably have a process you use with your clients, right?
- Maybe it's a sales process.
- Maybe it's project management.
- Maybe it's design.
Whatever it is, if you’ve been doing it for a while, I’ll bet you’ve put a lot of thought into the process and it works--your clients love it and you have the results to prove it.
And yet, one of the questions I get from freelancers and consultants all the time is how to create a course that gets results?
You see where I’m going with this...
Trust the process.
If you have a process that gets results for clients, i.e. a proven process, chances are it will get results if you teach it to other people too.
And if you get questions about your process all the time, that’s even better. Turn it into a course.
For example, say you have a proven process for getting sales--turn it into a course.
Or, if your clients love how you design things and people keep asking you for design help, consider turning your process into a course.
Start with something that you already do well and teach it.
Now that doesn’t mean that you don’t have work to do.
- There’s still research to do on your target learner’s pains and constraints.
- There’s still marketing to do to sell & validate your course.
- You've still got to turn your process into content for an online learning environment
But starting with a proven process that has worked for your business over and over and over means you’re taking a lot initial guesswork out of the equation.
Hey, your life as a course creator just got easier! You’re welcome. ;)
Now, let’s discuss risk.
The danger you face when you create your own course is that you’re sitting in two seats: the course creator and the Subject Matter Expert (SME). (Not to mention the small task of being the CEO of your company. Sheesh!)
I work with SMEs all the time. The best ones are able to get out of their own heads, get in their learner’s shoes, and break things down in digestible learning nuggets.
But when you’re the CEO-cum-course creator-cum-SME, it’s HARD.
You're overwhelmed, tired, and, my friend, you’ve got “me-brain.” You’re thinking about MY course, MY business, MY marketing, MY approach, etc.
Those things are important. But they tend to supersede thinking about your learner. That’s when learning gaps happen.
(And that’s why an Instructional Designer is so valuable. We bring you back into focus.)
The best way to avoid “me-brain” is to use Backwards Design.
- Start with your end goal. What will your learners be able to do after completing your course? (If you missed last week’s post on the 3 questions to ask before you start, click here.)
- From there, work backwards to identify how they’ll get there. In other words, what topics do they need to know to accomplish that goal?
- Make sure you keep your target learner in mind to avoid scope creep. Don’t try to create a course for everybody or you won't get results for anybody.
Okay, that’s it for now.
Coming up, I’ll be sharing info on validating, pre-selling, and creating your course so that it gets results.
If you've got a specific question on any of those, drop it into the comments. I'll be sure to answer it.
Until next time!