The #1 thing every course creator needs to know

If you've read my last few posts, you probably know that I’m a big proponent of focusing on your learners’ needs to design a course that gets results.

But there’s one thing that is even more important than your learners’ needs.

The Gap.  

Do you know what The Gap is?

If not, let me explain... 

There’s always a space between the result your learners want/ need to accomplish and where they currently sit.

For example, imagine you’re teaching freelancers how to get 100 leads per month and they’re currently only getting 10.

That's a difference of 90 leads, right?

But those 90 leads aren’t The Gap. 

The gap is the reason why they’re only getting 10 leads.

(Think of it this way: if you sent your student the missing 90 leads, would it solve the problem?)

Your course’s job is to close the gap.

But first you have to identify what kind of gap you have on your hands, dear course creator.

And that’s where it gets interesting.

Because there are several types of gaps. Here’s a quick list:

  • Knowledge gap
  • Skills gap
  • Habit gap
  • Motivation gap
  • Communication gap

Each one of these gaps requires a specific approach.

So when course creators overload their courses with information, there’s a reason that doesn’t usually result in student success.

Because information only closes knowledge gaps.

  • Information won’t fix bad habits. 
  • Information won’t fix a lack of skills.
  • Information won’t motivate your learners.
  • Information won’t solve anything if it's poorly communicated.

Learning happens when The Gap is properly diagnosed and closed.

That's how you take your course to the next level.

The result is satisfied students, more customers, and increased sales.

If you’re ready to close the gaps in your course, it's time to take action.

I’m currently accepting new clients for my Next Level Course package.

I have 5 spots available for this round. Click the button below to secure your spot and close the gaps in your course.

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