Can I be honest?

All my life I’ve been called a truth-teller. At times, I’ve tried to shy away from telling the truth when asked, because I learned pretty quickly that it can make people uncomfortable.

But shying away from who you are never works. 

This post is something that I’ve been mulling over for a while. And it’s gonna make a few people uncomfortable. 

Hopefully you’ll see the value in it.

What does learning mean to you?

As an Instructional Designer, one of the things we loathe to see is the word “know” in a learning objective. It’s what we call a “fuzzy objective” (something you can’t measure).

If I asked you to tell me what it means to “know” something, could you?

  • Is it the ability to remember? Nope.

Sidebar: When I was a younger I discovered that I could memorize and recite large amounts of information in a short period of time. But the next week I’d be able to recall half at best. Not exactly learning.

  • Is it the ability to explain? Sometimes.

Learning requires a transfer of knowledge, i.e. application. That’s a fancy way of saying, behavior has to change for learning to occur.

Change is the end result of all true learning.
— Leo Buscaglia

For example, let’s say you don’t know how to do Calculus, but after two semesters you’re completing complex problems and even tutoring people. 

Or maybe you don’t know how to change a tire. But by the end of an afternoon lesson, you’re able to change a tire all by yourself.

Learning = change.

And that’s where we need to dig in a little further.

Habits = kryptonite to change

A couple weeks back I sent out an email to my newsletter asking you to jot down any habits that were holding you back from reaching your course goals. 

I didn’t send that out to make anyone feel bad or call folks out.

The reason I sent it out is because--as we’ve already established--for learning to occur, things have to change. And habits always get in the way of change.

  • For example, let’s say you want to launch (or level-up) your online course, but you’re not sure what to create. So you begin hoarding information, telling yourself you’ll put it to use “one day.”

  • I'm talking all of the online course podcasts (especially The Zen Courses Show), any free webinars you can find, books, and we won’t even get started on the lead magnets.

  • But a year later, you’re still stuck in the “research” stage.

Now you could stay there. Or you could begin validating your course idea with your target audience.

  • And if you do that, you may find that your audience isn’t willing to pay for a course on your topic.

  • But instead of it being the end of the world--you learn that they’re really struggling with another topic that you can teach.

  • So you do a live workshop and charge $50.

You, my friend, have just learned how to validate a topic and launch a mini-course. Because you took action.

If you spend too much time thinking about a thing, you’ll never get it done.
— Bruce Lee

That’s my motivation for launching Finish Your Damn Course! 


Simply put, I’m tired of seeing smart people like you struggle because they’re afraid to change.

If it sounds like I’m being an ass, I’m not. 

The truth is, whether you sign up to work with me or not, I truly want you to achieve the change you desire. And if I can’t help you do that, I will gladly recommend someone who can.

Maybe that’s something you’re not used to hearing?

Maybe you’re used to people saying “my thing is the #1-only-best thing to help you do your thing.”

Nah, not my style.

Life is short.

That’s not a cliche. A month ago I watched my grandmother pass away. I didn’t say much about it publicly, but it made that cliche statement resonate in a way it hadn’t before.

If there’s something you want to do. Do it.

Don’t stay on the fence.

Start learning.

Start changing.

Start growing.

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