I know you're super busy and don't have time to keep up with new course creation tools & updates, so I thought I'd share the ones I found recently.
You've spent months creating your online course. You launch it and sell out in a week. In the first couple weeks, people are excited, they're engaging...asking questions even!
But then you start to notice things drop off. With each week it seems that less people are working on the material (you know because you've checked the stats).
Here’s the truth: people will buy your course and never complete it.
Online courses have a reputation for abysmal completion rates. Generally around 20%.
How do we solve this problem?
The good news is we know the source...
Have you ever thought about selling your online course on a marketplace like Udemy? If so, you're not alone.
Dozens of readers have emailed me questions about online course marketplaces. I don’t know why it’s taken me so long to investigate!
While I've never built any courses on a marketplace, I know several course creators who got their start on Udemy and other platforms. In this article I'll share the skinny on whether you should use a marketplace for your online course.
If you're planning to create an online course there's one thing you must do: a beta test. Why? Because beta testing is the simplest way to find out if your course delivers results and for you to gather feedback.
But maybe you're wondering HOW to do a beta test? Cool. I'll answer that. But first, let's talk about what a beta test is.
A beta test (or beta run) is...
These days it seems like everyone is making an online course. And if yours is still in the works it’s easy to get discouraged.
Maybe you’ve seen a lot of ‘competition’ and feel like it’s not worth the hassle?
Maybe you’re just overwhelmed and talking yourself out of doing the work?
Maybe you struggle with the technology part and feel behind the curve?
Whatever the reason, I’m here to tell you it’s not too late. Take it from someone who’s spent the past 8 years creating online courses: when it comes to entrepreneurs building courses, the market is young.
When I launched my first course here on Zen Courses, I didn't have a clue about how to get testimonials. So I decided not to worry about it.
That was a huge mistake. I didn't hit my sales goal and, looking back, I know that a lack of testimonials was a big factor.
It took me a long time to figure out how to leverage specific strategies to get testimonials for courses (and other digital products). Here's what I wish someone would have told me way back when.
The truth is, there are costs associated with every phase of an online course: creating, marketing, launching--not to mention running the course. (Not to mention the basic costs of a computer and Internet access.)
These costs can vary, but my goal is to list them out for you so you have an idea of what to expect. Let's dissect the typical costs for each phase.