the story I've never shared with you

2015 was the worst year of my life as an Instructional Designer.

My agency tanked. I had to fire loyal employees. And I was down to one client.

For years, everything had been wonderful.

Profits were in the multi-six figures. Employees and contractors enabled me to live the location independent dream--working from cool cities like Kauai, Toronto, and Amsterdam. Life was good!

Until I accepted the project from hell...

A deeper look at motivation

If you're creating an online course, you're probably concerned with a few things: engagement, completion rates, learner results--and motivation.

A few months back, I wrote about ways to motivate your learners. That article touched on a few motivation tactics, but motivation is much more complex.

In fact, motivation is the key to helping students get results.

I’m sure I don’t need to tell you this, but there are two kinds of motivation. Let's talk about how to design your course for each one...

Technology is a distraction

It's been pretty quiet around here lately. Today you're going to find out why.

If you've followed my articles, you know I've spent a lot of time reviewing hosted online course platforms (like Thinkific and Coach), Learning Management System (LMS) plugins and talking about online course technology.

Starting today you won't see any new platform or plugin reviews on the site.

Why am I making this change?

How to design for obstacles in your online course

How to design for obstacles in your online course

Creating an online course isn’t just about making your content look pretty. To create online courses that change lives, you’ve got to consider all the things.

Like where your learner is when they start your course and where they want to end up.

This is called your learner journey. It’s a great way to put yourself in your learner’s shoes. But there’s another aspect that’s often overlooked.


Your students will have resistance to changing habits and behavior. Not to mention trying to finish your course while dealing with kids, a full-time job, aging parents, and all the other stuff that tries to poo on our goals.
How are you, dear course creator, going to design for that?

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