What kind of video should you create for your course?

Video is not only incredibly popular right now, it's also a great way to add more personalization and engagement to your course.

But what kind of video should you create?

There are four main types of videos in the online course stratosphere:

  1. Slide Deck videos
  2. Screencasts
  3. Animated Whiteboard videos
  4. Talking head videos

In this post, you'll learn more about each one and when to use them.

Why information isn't always the answer

After doing this work for nearly ten years, there’s one thing that new and experienced course creators do time and time again:

  • they assume the solution to a learning problem is to present the learner with more information.

But the actual learning solution is often more nuanced.

Because information just gives your learners data. In other words, it fills a knowledge gap. 

  • But information alone doesn’t transform your learners.
  • On top of that, too much information can overload them.

In order to spark that transformation, you have to do a little emotional digging.

Get Off the Hustle Train 🚆

Being an entrepreneur means listening to endless soundbites about hustle. You always feel like you’re not doing enough...or at least that there’s more to do.

If you’re like me you love your work. That makes it easy to get lost in hustling for hustle’s sake.

But the problem with the hustle mentality is it usually means you’re working all the damn time

Here's how to get off the hustle train to burnout.

How systems supercharge your growth 🚀

In the past two posts I’ve mentioned automations & systems and how they help you to stay on top of your email marketing when you have a million other things to do in your business.

But maybe you’re wondering what systems are (and how they can help your business)?

If so, you’re not alone. 

Last week, on a whim, I sent out a very personal tweet about the time I hit a wall in my business and shut everything down for three months to focus on systems and email.

Tweet sent, I closed my laptop and went to workout.

Then something strange happened…

The key to emailing your list consistently

How do I send out consistent email posts while doing all the other things my business needs? 

Have you ever asked yourself that question?

If you offer services or have a day job, I’m betting the answer is yes.

Consistency is hands down the hardest part about running an email list--especially when you start to grow. 

In his book Influence: the Science of Persuasion, Robert Cialdini calls consistency the "hobgoblin of the mind" because it's deeply connected to trust. 

And trust is a big deal.


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