How systems supercharge your growth 🚀

In the past two posts I’ve mentioned automations & systems and how they help you to stay on top of your email marketing when you have a million other things to do in your business.

But maybe you’re wondering what systems are (and how they can help your business)?

If so, you’re not alone. 

Last week, on a whim, I sent out a very personal tweet about the time I hit a wall in my business and shut everything down for three months to focus on systems and email.

Tweet sent, I closed my laptop and went to workout.

Then something strange happened…

The key to emailing your list consistently

How do I send out consistent email posts while doing all the other things my business needs? 

Have you ever asked yourself that question?

If you offer services or have a day job, I’m betting the answer is yes.

Consistency is hands down the hardest part about running an email list--especially when you start to grow. 

In his book Influence: the Science of Persuasion, Robert Cialdini calls consistency the "hobgoblin of the mind" because it's deeply connected to trust. 

And trust is a big deal.

Because...

Introducing Email Expert

Are you struggling to get more clients or customers?

If so, you’re not alone.

You’ve probably tried a few different marketing methods by now with mixed results, right?

I feel you.

When I started Zen Courses, I tried all kinds of things:

  • marketing my products on my podcast

  • Facebook Ads
  • Jeff Walker style video launches

The results sucked.

Sure, a few sales trickled in here and there, but it wasn’t sustainable. I was working my ass off til 2 AM every night (morning?)--and getting nowhere.

Then everything changed...

How to create better personal habits

Picture this.

You wake up each morning and you have two choices:

grab your phone and start checking social media & email OR
drink some water, meditate, then take a 20-min walk
Which one would you choose?

We all know the latter would be better for us, but how many of us have been stuck in some version of the former?

*slowly raises hand*

Have you ever asked yourself how your daily habits affect your goals?

How to Eliminate Harmful Learning Habits

According to Charles Duhigg, author of The Power of Habit, 40 - 45% of what we do each day is a habit, not a decision.

As I write this we’re a few days into a new year. This time of year ripe for reflection and resolutions.

You’ve set goals. But have you thought about your habits? 

  • Which ones are getting you closer to your goals?
  • Which ones are holding you back?
  • More importantly, how do you get past the habits that aren’t contributing to your success?

What it's like to work with an Instructional Designer

Most business owners, create their online courses in-house. 

After a packed day running your business, then carving out time for family, you finally sit down at 11 PM with a mind-map and a cup of tea (or wine--hey, no judgment) to plan your course content.

After a few hours, you head to bed and get up early the next morning to do it all again.

Rinse and repeat until your course is complete.

And that’s exactly where the trouble starts.

Because you’re what we call the subject-matter expert. But you're also the CEO.

  • Experts are great at outlining what should go into a course. But you're too close to the material to recognize the gaps.
  • CEOs are great at mapping out the marketing strategy. But because you're juggling too many balls, you end up dropping one.

This road only ends in blindspots and burnout.

Ignore the blindspots in your course and you can look forward to a few things:

  • students asking the same questions over and over
  • drop-offs early in the curriculum
  • lack of engagement
  • a lively community but very few students who get results (aka the happy hour course)

All of this results in re-work months down the line when you realize something is off.

Guess it’s back to those late-nights and mind-maps...

It's time to get off the merry-go-round. 

When you partner with me, here’s how it works:

  • We begin with a call to see if we’re a good fit.
  • If so, we set a project kickoff date, sign a contract, and you pay for the package.
  • During our first project meeting, we discuss your business goals
  • In the next meeting, I’ll ask key questions about your audience to complete your learner profile
  • In our third meeting, we discuss your course content and how your learners interact with it, to find gaps.
  • Afterwards, I review all of your existing course materials and create a full course blueprint with suggested outcomes, course structure and feedback on your content.
  • Finally, I deliver your course blueprint, along with recommendations, additional product opportunities, and marketing suggestions.  

Measure twice, cut once. 

I'm currently accepting 5 new clients for 2018.

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