What it's like to work with an Instructional Designer

Most business owners, create their online courses in-house. 

After a packed day running your business, then carving out time for family, you finally sit down at 11 PM with a mind-map and a cup of tea (or wine--hey, no judgment) to plan your course content.

After a few hours, you head to bed and get up early the next morning to do it all again.

Rinse and repeat until your course is complete.

And that’s exactly where the trouble starts.

Because you’re what we call the subject-matter expert. But you're also the CEO.

  • Experts are great at outlining what should go into a course. But you're too close to the material to recognize the gaps.
  • CEOs are great at mapping out the marketing strategy. But because you're juggling too many balls, you end up dropping one.

This road only ends in blindspots and burnout.

Ignore the blindspots in your course and you can look forward to a few things:

  • students asking the same questions over and over
  • drop-offs early in the curriculum
  • lack of engagement
  • a lively community but very few students who get results (aka the happy hour course)

All of this results in re-work months down the line when you realize something is off.

Guess it’s back to those late-nights and mind-maps...

It's time to get off the merry-go-round. 

When you partner with me, here’s how it works:

  • We begin with a call to see if we’re a good fit.
  • If so, we set a project kickoff date, sign a contract, and you pay for the package.
  • During our first project meeting, we discuss your business goals
  • In the next meeting, I’ll ask key questions about your audience to complete your learner profile
  • In our third meeting, we discuss your course content and how your learners interact with it, to find gaps.
  • Afterwards, I review all of your existing course materials and create a full course blueprint with suggested outcomes, course structure and feedback on your content.
  • Finally, I deliver your course blueprint, along with recommendations, additional product opportunities, and marketing suggestions.  

Measure twice, cut once. 

I'm currently accepting 5 new clients for 2018.

The #1 thing every course creator needs to know

If you've read my last few posts, you probably know that I’m a big proponent of focusing on your learners’ needs to design a course that gets results.

But there’s one thing that is even more important than your learners’ needs.

The Gap.  

Do you know what The Gap is?

If not, let me explain... 

There’s always a space between the result your learners want/ need to accomplish and where they currently sit.

For example, imagine you’re teaching freelancers how to get 100 leads per month and they’re currently only getting 10.

That's a difference of 90 leads, right?

But those 90 leads aren’t The Gap. 

The gap is the reason why they’re only getting 10 leads.

(Think of it this way: if you sent your student the missing 90 leads, would it solve the problem?)

Your course’s job is to close the gap.

But first you have to identify what kind of gap you have on your hands, dear course creator.

And that’s where it gets interesting.

Because there are several types of gaps. Here’s a quick list:

  • Knowledge gap
  • Skills gap
  • Habit gap
  • Motivation gap
  • Communication gap

Each one of these gaps requires a specific approach.

So when course creators overload their courses with information, there’s a reason that doesn’t usually result in student success.

Because information only closes knowledge gaps.

  • Information won’t fix bad habits. 
  • Information won’t fix a lack of skills.
  • Information won’t motivate your learners.
  • Information won’t solve anything if it's poorly communicated.

Learning happens when The Gap is properly diagnosed and closed.

That's how you take your course to the next level.

The result is satisfied students, more customers, and increased sales.

If you’re ready to close the gaps in your course, it's time to take action.

I’m currently accepting new clients for my Next Level Course package.

I have 5 spots available for this round. Click the button below to secure your spot and close the gaps in your course.

5 Myths About Instructional Design

In the last post, you learned what Instructional Design is and how it can change your course and your business. 

Now it’s time to talk about the myths (aka alternative facts--whatever floats your boat).

  • These myths keep you from changing lives.
  • They keep you from maximizing your profit.
  • They keep you stuck in worker bee mode when you should be doing CEO thangs. 

So allow me to be your mythbuster...

Do you know your audience as well as you think?

Most business owners answer that question with a resounding "YES." 

But the truth is we're usually off the mark.

For example, a few weeks back I deejayed at a department store here in Chicago. Sales were low and management wanted to spice things up.

In their email, they said their target demographic was a woman between the ages of 35 - 45. Cool, I thought, I'll play some 80's hits and throw in some Top 40 for good measure. 

Except when I got to the location it was a different story...

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