7 Key Takeaways from Teaching a Group Program

If you have a group program—or are thinking about launching one—you probably already know that they are a different beast from self-paced courses or even face-to-face instruction. It’s not just in name, either: group programs require different considerations and structure (more on that later).

Now that I’ve run my own group program, Finish Your Damn Course! (FYDC) twice, I decided to share my key takeaways in hopes that they’ll help you on your journey…

Want to create a meaningful course? Read this

In my last post, you read about how people try to skip validating their course topic, specifically Customer Development Interviews.

CDIs (a method of pre-validation) help you create a more meaningful, focused course.

Still people try to skip 'em.

For example, about 8 months ago Ken (not his real name) reached out to me because he had a proven process he wanted to turn into an online course. (He’d been putting it off for 3 years and was sick of having it on his 'one day' list.)

3 Essential Parts to Your Marketing Funnel

3 Essential Parts to Your Marketing Funnel

“How can I get more people to buy my online course?”

This is a question that pops into my inbox often. My first response is always to probe for more information, “What’s your current marketing strategy?”

More often than not, I get one of the following replies:

  • “Well, mostly by word of mouth.”

  • “I have an email list, but I don’t want to bother my subscribers.”

  • “I’ve been sharing it on social media.”

If you’re marketing via social media posts or word of mouth, that’s a start—but it’s not enough.

You need a funnel.

How to Automate Onboarding in Your Online Course

How to Automate Onboarding in Your Online Course

If you’ve ever worked a 9 - 5, you’re probably familiar with the term onboarding. Here's how Wikipedia defines it:

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.

In simpler terms, onboarding means providing the necessary information for your new employees to navigate your organization.

Without onboarding, your employees are stuck trying to figure out where to go for information, how to do their job, who to contact for questions, etc. Trust me, it sucks.

Onboarding applies to online courses too. It’s how your learners know how to navigate your course

Why I Don't Believe in Learning Styles Anymore

Why I Don't Believe in Learning Styles Anymore

A while back I listened to Pat Flynn’s podcast episode with Derek Halpern about selling. In the episode, Derek explains his POD technique for writing sales copy. But before he described his framework, he said something that I had never heard anyone else say out loud: you don’t just have one target customer, you have multiple.

Derek was right. (You have customer segments.) And yet, countless Internet gurus spread the myth that you have a single ‘customer avatar.’

(Sidebar: there is a good reason why people tell you this but it sends us down a rabbit hole, so let’s ignore it, k?)

The same is true with learning styles. They’re a myth. At best, they're an outdated theory on how we learn.

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