How to Get More Love (Testimonials) For Your Course

When I launched my first course here on Zen Courses, I didn't have a clue about how to get testimonials. So I decided not to worry about it.

That was a huge mistake. I didn't hit my sales goal and, looking back, I know that a lack of testimonials was a big factor.

It took me a long time to figure out how to leverage specific strategies to get testimonials for courses (and other digital products). Here's what I wish someone would have told me way back when.

How Much Money Do You Need to Create Your Online Course?

The truth is, there are costs associated with every phase of an online course: creating, marketing, launching--not to mention running the course. (Not to mention the basic costs of a computer and Internet access.)

These costs can vary, but my goal is to list them out for you so you have an idea of what to expect. Let's dissect the typical costs for each phase.

Online Course Platform Review: Coach, Part 1

Online Course Platform Review: Coach, Part 1

Have you struggled to find a home for your online courses for one reason or another: lack of learning features, poor design, high fees, bad customer support, delayed payments, shady marketing, etc.?

Me too.

But there’s a new platform for online course creators that I’m excited about lately. It’s called Coach. 

This is an honest review based on my experience. I won't sugar-coat anything. I'll share what I love about Coach and what I think needs improvement

Here's the Equipment You Need to Get Started with Your Video Course

Creating a video course for the first time? Then you probably have questions about what equipment to choose. Most of the guides out there give you too many choices and make things overwhelming. 

Let’s fix that.

I’ve put together a quick primer on the essential equipment you need to get started. In each category, you’ll get 1 - 2 choices to keep things simple.

How to Automate Onboarding in Your Online Course (Part 1)

If you’ve ever worked a "regular job," you’ve probably heard the term onboarding. Here's how Wikipedia defines onboarding:

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.

Let’s simplify that, shall we? Essentially onboarding means taking steps to make sure your new employees have the knowledge and skills to navigate your organization.

So what does onboarding have to do with online courses?

Well, it turns out that online learners also benefit from onboarding as much as employees. When it comes to online courses, onboarding is how you make sure your learners know how to access and navigate your course. It helps set them up for a successful start.

Why Is Onboarding Important?

Without an onboarding system, your learners would simply log into your course and have to figure things out on their own. 

Have you ever had this experience?

Creating a better experience doesn’t have to be complicated. Onboarding can be a simple series of emails or a mix of email and media to make your learners feel welcome and prepared for your course.

Back To Top↑