There’s a lot of competition out there for online courses. What makes a course so attractive that people will pay more for it than other alternatives?
Launching is stressful. I’ve put together some tips and resources to help you have a (mostly) stress-free, organized online course launch.
All my life I’ve been called a truth-teller. At times, I’ve tried to shy away from telling the truth when asked, because I learned pretty quickly that it can make people uncomfortable.
But shying away from who you are never works.
This post is something that I’ve been mulling over for a while. And it’s gonna make a few people uncomfortable.
There are 52 quintillion online course programs out there that promise to help you get your course done. (Yes, I counted.)
So you’re probably asking yourself, “Will this program actually help me?”
I know I would be…
Want to learn how to use strategies like this to create a more meaningful course?
Join my new group program for course creators. Click the button below to learn more.
You may not know this about me, but I love to DJ.
One of my heroes is DJ Jazzy Jeff. Every year, he hosts Playlist Retreat, a group retreat for musicians of all experience levels. The common thread for all of the guests is music, but there's something else...
“Instructional Design is all you need." -John Lennon
Okay, fine. Lennon didn’t actually say that.
Which is a good thing because…
When I first pivoted from creating courses for colleges and corporations to serving entrepreneurs, one of my readers reached out for help designing her online course. We’ll call her Laura.
Laura is a therapist and a writer. She has a thriving audience who love her emails.
Because she was constantly getting questions from her audience, she figured an online course was the logical next step to teach them about therapy.
And that’s where we made our first mistake.
Have you ever had a conversation with someone who said they were hungry, but couldn’t tell you what they wanted to eat if their life depended on it?
It goes something like this…
When one of my former clients (let’s call him Bryan) reached out to me about a new program he was running, he was frustrated.
He’d sold a high-ticket, high value program, but wasn’t happy with the results his learners were getting. In fact, a couple of them had started grumbling about not getting their money’s worth.
(Sidebar: I love working with clients who give a damn.)
Bryan wasn’t just frustrated; he was stuck.