How to Set Up a Welcome Email Automation

(Note: This is the second in a series of videos on email marketing. You can watch video #1 here.)

One of the most common questions I get about email marketing is how to set up automation.

But automation is a BIG topic. And there’s so much to think about before you automate anything: who you’re serving, how to map out your automation, the tech, etc.

So let’s start simple.

In today’s video, you’ll discover 3 automations useful for course creators, and how to set up a simple welcome email automation.

 

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Are you overloading your students?

“I end up overstuffing a training to get ALL the info in or teaching it in a way that makes sense to me, but is confusing to them.” — Course Creator

How do you know if you’re overloading your students with information?

In my experience, there’s a few reasons this happens:

  • NOT analyzing your learners’ needs before creating your content (so you know where they get stuck)

  • NOT making your content actionable

  • NOT structuring your course in a way that encourages application and reflection

When course creators send me questions like this, it’s usually because they’ve been focusing on information alone.

But information alone isn’t the answer.

Want to sell without being pushy? Read this

Want to sell without being pushy? Read this

In my last post, you read about how people try to skip validating their course topic, specifically Customer Development Interviews.

CDIs (a method of pre-validation) help you create a more meaningful, focused course.

Still people try to skip 'em.

For example, about 8 months ago Ken (not his real name) reached out to me because he had a proven process he wanted to turn into an online course. (He’d been putting it off for 3 years and was sick of having it on his 'one day' list.)

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