About Janelle

Hi, I’m Janelle Allen. I'm an Instructional Designer who helps consultants, coaches and CEOs create online programs that improve student results, increase revenue, and boost authority.

In 2015, I hit the brakes on my multi-six figure Instructional Design agency and made a pivot to serve online businesses: thus Zen Courses was born.

My mission is to help business owners like you make actionable, learner-focused online courses that change lives. 

Great email. I’m subscribed to a lot of these newsletters as I’m in the process of launching a new business, and yours is one of the only few I read.
— John Miles


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How I'm Different

There are 91,537 people trying to teach you about online courses these days (yes, that's an exact number). So, you're probably wondering why I'm worth your time. Here's how I'm different:

  • I don't believe courses are passive income. Good teachers don’t ‘set it and forget it.’ Online courses are hard work, but they don’t have to be overwhelming. My goal is to help simplify & shorten your learning curve.

  • I’m an Instructional Designer. With a Masters of Science degree in Instructional Technology, I'm trained to study adult learning theory, identify learning gaps, and design online curriculum.

  • I’m also an online business owner. I know what you’re up against in running an online business. Sure, you need to know how to engage your learners, but you need to know how to improve your marketing and sales strategy too. My mission is to help you create profitable online courses that change lives. I'm not here to sell you a watered-down $2000 program that leaves you with a pretty course but no sales.

  • I've spent nearly ten years creating courses for a variety of clients, including colleges, universities, corporations, and small businesses. You can read my resume here.

  • I create and teach my own courses too. I’m not just talking the talk. I have self-paced courses and currently run a group program for course creators where I apply the same strategies I share with you. You can learn more here.

Janelle Has Been Featured In

I’m not in course creation mode yet with my business(es), but I just had to tell you, I love reading your emails and your content because I love that you’re not all like “This is the ONLY way to do it! I’m the ONLY one who knows how to do this! Here’s my affiliate link and all the hyperboles to get you to buy things!”

I just love that you’re so chill and genuine and non-hype-y. You seem like the kind of person I’d want to hang out with in real life! And it shows in your emails.
— Claire Paniccia


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