What’s up, everyone! I am joined today by Sean McCabe, founder of Sean Wes, author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business, and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator.
00:25 Getting to know Sean McCabe, Rapid Five Questions
04:22 Sean's business journey
09:30 The evolution from hand lettering to online course creation
16:07 Supercharge Your Writing - who is it for and what problem does it solve?
17:15 Is it okay to talk more about yourself?
22:08 Understanding the "open loop" strategy
24:12 Why is it important to learn/write to sell?
28:38 Sean's tips in creating effective messaging
36:51 Supercharge Your Writing - course structure and modules
38:05 Where students get stuck and how Sean supports them
40:10 Choosing your business model: access vs ownership
50:01 Exciting things coming up from Sean McCabe, website and social media links
Where to find Sean
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