Our site is a tool; it’s not a magic wand...If you buy it and don’t use it, it’s not going to help you.
— Aaron Hultquist from Massage Exam Academy

Episode Summary

Welcome to Level Up Your Course! Today’s guest is Aaron Hultquist. Aaron and his wife Ivy are the founders of Massage Exam Academy. Aaron works on the technical side while Ivy creates the curriculum.

In today’s episode, Aaron shares how he and Ivy found a business model by accident and used just-in-time learning to build Massage Exam Academy. We also discuss the emotional rollercoaster of entrepreneurship. Enjoy!

Episode Highlights

00:42 Rapid 5 Questions

04:50 How to deal with the ups and downs of entrepreneurship?

09:17 Aaron's business journey (Massage Exam Academy)

17:11 Challenges that came up in building the course

19:25 Technical side of the course - tools and software used

25:57 How the course helps students taking the massage exam

31:35 Getting traffic for the course, SEO

33:38 Massage Exam Academy's pricing model and subscription rates

37:47 Resources that helped Aaron in his entrepreneurship journey

41:16 Aaron's tips for entrepreneurs

44:39 Awesome things to look forward to from Aaron and Ivy, links and announcements

Learn more about Massage Exam Academy:

Enjoy? Leave a review!

If so, please leave an honest review for the podcast on iTunes! Ratings and reviews help the show's rankings. Plus, they help me improve the show so I can bring you more value. 

Don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Aaron for sharing his story with us! 

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