Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk company.
The team at Groove recently created their first course...and sold out in 5 days! In this interview Len shares why a help desk SaaS company decided to create an online course and what it took to make it happen. Ready?
In this episode You'll Learn:
Why content marketing is important…and how Groove rebooted their content marketing strategy
Why you should focus on helping your customers grow
Why it makes sense for SaaS companies to create online courses
How to get past your fear of marketing
Tips for staying productive so you can get your course done--even with a day job
How to know how much content to include in the course
The #1 marketing channel Groove used to sell their course
Strategies to keep your email list engaged
Why you should create obstacles for people to sign up for your course
Sites & Tools Mentioned
Coach - a new platform for hosting your online course (aff link)
Price It Perfect - An online course to help you create the perfect pricing strategy for your courses
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Lastly, I want to say THANK YOU to Len and everyone at Groove for sharing their story with us!