Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk company.

The team at Groove recently created their first course...and sold out in 5 days! In this interview Len shares why a help desk SaaS company decided to create an online course and what it took to make it happen. Ready?

In this episode You'll Learn:

  • Why content marketing is important…and how Groove rebooted their content marketing strategy
  • Why you should focus on helping your customers grow
  • Why it makes sense for SaaS companies to create online courses
  • How to get past your fear of marketing
  • Tips for staying productive so you can get your course done--even with a day job
  • How to know how much content to include in the course
  • The #1 marketing channel Groove used to sell their course
  • Strategies to keep your email list engaged
  • Why you should create obstacles for people to sign up for your course

Sites & Tools Mentioned

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If you have any questions, shoot me an email at hello [at] zencourses [dot] co. I read every email and I'd love to read yours.
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Lastly, I want to say THANK YOU to Len and everyone at Groove for sharing their story with us! 

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