Welcome to episode 045 of The Zen Courses Show! My guest for this episode is the amazing Paul Jarvis, designer, course creator, and founder of ofCourseBooks.
Paul was one of the first guests on the show. He’s back this episode to share what he’s been working on and his Mailchimp course, Chimp Essentials. If you want to take Mailchimp to the next level and learn about marketing automation, this episode is for you. Ready?
In This Episode, You'll Learn:
- What Paul’s been up to as a course creator for the past year
- Why he created a course on Mailchimp when there are other email solutions out there
- How to make Mailchimp to work like ConvertKit...and save money
- Why Paul chose an open and close cart structure for his course launch
- Why short videos work great for technical topics
- What marketing automation is and how it works in Mailchimp
- How Paul uses drip content in his course to increase activity
- The 3 ways Paul uses student feedback
- How to beta test your course: content, testimonials, support requests
Sites & Tools Mentioned:
- Chimp Essentials - Learn how to make Mailchimp do everything ConvertKit does and more
- WP Complete - Track student progress throughout your course
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Lastly, I want to say THANK YOU to Paul for sharing his story with us on The Zen Courses Show!