Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com.
In This Episode, You'll Learn:
How he positioned his style of calligraphy to stand out in a crowded market
How he successfully launched his first workshop without an email list
What motivated him to go from teaching in-person to teaching online
How he overcame his fear of technology to finally launch his online course
How he determined what to put into his intro course versus his advanced course
How he priced his first online course
References and Tools Mentioned
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Lastly, I want to say THANK YOU to Esteban for sharing his story with us on The Zen Courses Show!