Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com.

In This Episode, You'll Learn:

  • How he positioned his style of calligraphy to stand out in a crowded market

  • How he successfully launched his first workshop without an email list

  • What motivated him to go from teaching in-person to teaching online

  • How he overcame his fear of technology to finally launch his online course

  • How he determined what to put into his intro course versus his advanced course

  • How he priced his first online course

References and Tools Mentioned

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Lastly, I want to say THANK YOU to Esteban for sharing his story with us on The Zen Courses Show! 

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